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Internet has greatly modified the overall outlook of the person in many ways. The increase in amount of user used the Internet is increased in recent days. This increase is due to the facility available in the Internet and fast transformation of data. The main invention in the Internet is search engine, some of the search engine displays the website according the terms or words used. Marketing is playing an important role in industry products; to sell the products directly and indirectly we require the marketing strategy and the advertisement. Much number of advertising website is functioning and some of the website allots some page for advertisement itself. Several link building services do adapt several strategies to cover the user to use the respective search engine. There are several links that serve as an input for directory submission process. But it is known that these links are quite easy to be operated with. The link should be having some character or numbers or alphanumerical, other than these it should be considered as a link. Some other link building services use some other way to get the desired results. Zoom traffic control is the other major ploy employed. Creating a separate website is also comes under the zoom traffic control.